Here’s why at Estilocus we craft first impressions every day!
Did you know that it takes just seven seconds to make a first impression? That’s all the time someone needs to form an opinion about you, your confidence, credibility, and even trustworthiness. And, they haven't even heard you speak yet. Like it or not, your appearance becomes your first introduction. Body language, eye contact, posture—all of it matters. But what matters just as much, if not more is your clothes!
It’s called the power of first impression.
Here’s how clothes affect perception
Clothes are one of the most powerful forms of non-verbal communication. They speak even before you do. The sharpness of a collar, the cut of your shirt, the way a fabric falls on your shoulder, how confident you are wearing it—it tells the world how you see yourself and how you expect to be seen.
Men's fashion and confidence are related
Wearing something that fits well and feels good, doesn’t just influence how others see you—it changes how you see yourself too. Multiple studies have shown that people perform better, think sharper, and feel more in control when they dress well. This is called “enclothed cognition”—the idea that clothes influence our mental processes and behavior.
Crafting first impressions
This is why at Estilocus, we don’t just sell clothes. We craft first impressions, every day. Whether it's a solid shirt for a job interview, a rugged Henley t-shirt for your weekend party, a crisp white kurta for a family get-together or a cargo shirt for your adventure trip—you are not just dressing for the occasion, you are dressing for the kind of impression you want to leave behind.
We believe great clothes don’t shout. They whisper confidence.
And in a world where first impressions happen faster than you can say hello, that makes all the difference. Explore Estilocus range of collection to create that important first impression wherever you go.